Webmaster

This position is an online position and does not require the candidate to be onsite. 

The Webmaster is responsible for all website updates, ongoing optimization, troubleshooting, ADA compliance, SEO execution, and UX/UI website innovation. Oversees all technical interfaces related to the company’s web presence, including the Content Management System (CMS). WordPress CMS experience preferred. Ensures websites are well managed and healthy. Implements coding best practices related to site performance, SEO, and User Experience. Responsible for maintaining mobile responsiveness and visual accessibility for all web content. Works with vendors and internal teams for Google Analytics and Google Tag Manager implementations for event-based tracking, data layer execution and ensures website analytics are working properly. Works directly with marketing technology project manager who will provide calendar and schedule for all upcoming website updates, both cohesively defining priorities, timelines, and the level of effort associated.

Webmaster Requirements & Skills Needed

  • Ability to read, analyze and interpret written information such as procedure manuals, Company communications, or governmental regulations
  • Ability to sit for prolonged periods in one location
  • Constantly seeking to innovate web through a mobile-first mindset providing suggestions, feedback, and thoughts on UX/UI using analytics and user behavioral tools
  • Delivers weekly, bi-weekly, monthly, and quarterly reporting for SEO optimization, web analytics, and heat mapping / behavioral analytics depending on business needs
  • Experience or working knowledge of front-end development languages (CSS, HTML, JavaScript, PHP)
  • Experience using Scrum software (Asana, Trello, JIRA)
  • Experience with Google Analytics, Google Tag Manager, and working knowledge of Google Data Studio
  • Experience with SEO (Search Engine Optimization)
  • Experience with SEO tools (SEM Rush, BrightEdge, Moz) is a plus but not necessary.
  • Experience with UX/UI design and some knowledge of Adobe suite (photoshop, illustrator)
  • Experience working with a CMS (WordPress, Drupal, Joomla, Sitefinity, Sitecore, AEM)
  • Google Analytics and Google Tag Manager implementations and integrating into Google Data Studio for visualization
  • Manages CMS for website content updates
  • Monitors website stability, including uptime, page speed, links, images, and all other associated website UX is working as intended
  • Ongoing SEO optimization and establishes an SEO reporting structure
  • Passion for UX/UI innovation
  • Provides feedback and suggestions for creative assets for web UX/UI best practices
  • Provides updates, reports, and manages the ADA compliance of the website
  • Understanding of web site front-end integrations such as Rest APIs
  • Works collaboratively with Brand, Creative, and Guest engagement team to understand future website needs as they relate to business KPIs
  • Works with vendors for ongoing back-end maintenance and front-end optimizations for page speed
Job Category: webmaster website
Job Type: Freelance
Job Location: online virtual

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September 2, 2021
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